I can't say much given the tightly crafted NDAs and top-secret nature of Google's stealth projects but I can say that the majority of 2014 was spent working closely with the brilliant minds at Wolff Olins on a number of special projects. Cult of Google? I guess its official...
Bear In Heaven "Time Is Over One Day Old" - Album Packaging & Identity →
Art direction and design for Bear In Heaven's fourth full length album. Released on LP, CD & Digital worldwide by Dead Oceans & Hometapes on August 5th 2014.
Masks: More Than The Face Group Show →
Oversized photocopies and photographic prints on aluminum for the Masks: More Than the Face group show at the Brown & Jackson Project Space, Hillsdale, NY. Exploring concepts of Mask as Identity and illusion. Drawing inspiration from the declassification of hundreds of heavily redacted FBI documents investigating the possible escape of Adolf Hitler and Eva Braun to Argentina at the end of the war.
Manhattan Cocktail Classic - 2014 Brand Identity →
Art direction and design for the prestigious 2014 Manhattan Cocktail Classic. The mid-century modern inspired campaign consisted of website design, print & banner ads, event posters, badges and a detailed venue guide for 4 days of events kicking off with the annual black tie gala at the New York Public Library.
Anima Mundi Apothecary - Catalogue →
Art direction and design for herbal goddess Adriana Ayales' Anima Mundi botanical apothecary. From a young age Adriana has dedicated herself to understanding the relationship between plants and humans. Her background integrates the understanding and application of herbs from both Central and South American tribal styles, as well as classic Western and European styles of botanical alchemy.
Bazaraa for Ferragamo - Video Art Commissions →
Commissioned video art for Italian luxury brand Salvatore Ferragamo. With shop design and curation by Brown & Jackson Projects, several artists were approached to create works inspired by pieces from the Ferragamo time capsule collection. The pop-up shop was featured in the Wallis Annenberg Center for the Performing Arts in Beverly Hills, CA and was part of the opening event for the center which featured a star-studded gala and fashion show. Additional videos were created specifically for the opening gala runway show based on Ferragamo's S/S14 collection.
Splitty - Brand Identity
Art direction, design and branding for Splitty, a brooklyn-based bar & restaurant by Andy McDowell of Pete's Candy Store. Inspired by the aesthetic of split windshield VW buses from the 60′s, Splitty pays tribute to the freedom and fancy of the vintage camper days with specialty cocktails by Karin Stanley of Little Branch and Dutch Kills, and specialty bao by chef Andrey Ayrapetov.
A. T. Mann Astrological Calendar System - Video
Excited to present this animated in-depth explanation on the inner workings of A.T. Mann’s visionary astrological calendar system in the first original Galactic Resonance video.
The 1976-1977 Kala calendar is organized by the natural year from Spring Equinox to Spring Equinox and is further divided into the twelve astrological signs. In a unique visual formation of a hexagon of circles within a circle it presents a complex but beautiful work of sacred design. Hear its creator and artist, the astrologer and author A.T. Mann explain the inner logic and form of the calendar in this informative video. It is no less than an original way of perceiving the passage of time in our lives.
Manhattan Cocktail Classic - 2013 Brand Identity
Art direction and design for the prestigious Manhattan Cocktail Classic. I was approached by MCC founder and director Lesley Duval to create an art deco-inspired brand facelift for 2013. After establishing the look with the website, the style was carried over to a full campaign with print and banner ads, event posters and a detailed venue guide for 4 days of events kicking off with the annual black tie gala at the New York Public Library.
Sacred Lotus - Brand Identity
Art direction and design for Sacred Lotus Skincare and Holistic Wellness. Logo based on the spiral unfolding of lotus petals. The identity system was developed for modular use with guidelines for multiple applications.
Desert 7" - Album Packaging
Art direction and design for the DESERT debut 7″ release on Glitter End Records. Barcelona-based Cristina Checa teams up with producer Eloi Caballé for a well-crafted journey into the realms of ethereal dream pop. Listen to Desert on Soundcloud.
Go Green Herbs - Brand Identity & Product Packaging
Art direction, design and concept development for Go Green Herbs brand identity. This fully comprehensive package included logo with full identity system & supporting graphics, product packaging & POP displays, magazine ads, mailers and stickers.
VIDEO FLASHBACK: Nokia "Delicatessen" Short Film
Dusting cobwebs off this one for a flashback to my directorial debut from a series of abstract shorts created by GHAVA for Nokia's international flagship stores from 2007 to 2010.
Cinematic in its approach, “Delicatessen” associates the basic need for food to the indispensable necessity for constant communication. In an elaborate serving ritual that takes place between three characters, phones are mysteriously transformed into delectable epicurean treats. Essentially, it’s technology good enough to eat.
The Nile Project - Brand Identity
Art direction, design and development of the Nile Project brand identity system and style guide. With a strong background in music and familiarity with cultures along the Nile, I was invited to join the team at Wolff Olins alongside Nile Project founders Mina Girgis and Meklit Hadero.
Bear In Heaven "I Love You, It's Cool" - Album Packaging & Identity
Art direction and design for the highly anticipated follow up to Bear In Heaven's Beast, Rest, Fourth, Mouth. I’m super-psyched to still be collaborating with my
former band mates and best friends after spending a solid 6 years in the band.
Galactic Resonance - Blog
Galactic Resonance was founded by Bazaraa as a platform dedicated to presenting multi-disciplinary perspectives on Science, Physics, Archaeology, Ancient Civilizations, Technology, Medicine, Wisdom Traditions, Mysticism, Sacred Geometry, Spirituality, Art & Design, Consciousness, Esoteric Science and other similarly related topics.
Geometrics for the Planets - Animation Studies
Expanding on the Geometrics series
of geometric illustrations, these animation studies are explorations on
occult correspondences of tonal frequencies as they relate to the
planets.
Deepak Chopra's Leela - Art Direction & Design
I had the pleasure of collaborating with Lewis Kofsky and his team at Curious Pictures as art director, designer and content consultant on the development of Deepak Chopra’s Leela™, a video game based on consciousness and the chakra system.
AOL Brand Identity - Art & Video Direction
Commissioned by Wolff Olins, GHAVA directed a diverse range of brand canvases for AOL ranging from live action, 3D animation and stop frame animations to richly executed, multi-layered 2D animations. Still imagery was also created for use online and in print. You can see the all of the videos that were created for this project here.
NBC Green Is Universal - Motion Graphics Package
Motion graphics package and on-air style guide for NBC Universal's eco-channel Green Is Universal. With a bold and fresh rebrand by Wolff Olins, GHAVA was invited to join the team in bringing it all to life. Working in close collaboration with the art direction of Tiziana Huag (Wolff Olins) and directly with the team at GIU, a comprehensive system of network assets were developed including branded end pages, snipes, lower thirds, network logo compilations and brand interstitials.