I can't say much given the tightly crafted NDAs and top-secret nature of Google's stealth projects but I can say that the majority of 2014 was spent working closely with the brilliant minds at Wolff Olins on a number of special projects. Cult of Google? I guess its official...
Bear In Heaven "Time Is Over One Day Old" - Album Packaging & Identity →
Art direction and design for Bear In Heaven's fourth full length album. Released on LP, CD & Digital worldwide by Dead Oceans & Hometapes on August 5th 2014.
Manhattan Cocktail Classic - 2014 Brand Identity →
Art direction and design for the prestigious 2014 Manhattan Cocktail Classic. The mid-century modern inspired campaign consisted of website design, print & banner ads, event posters, badges and a detailed venue guide for 4 days of events kicking off with the annual black tie gala at the New York Public Library.
Anima Mundi Apothecary - Catalogue →
Art direction and design for herbal goddess Adriana Ayales' Anima Mundi botanical apothecary. From a young age Adriana has dedicated herself to understanding the relationship between plants and humans. Her background integrates the understanding and application of herbs from both Central and South American tribal styles, as well as classic Western and European styles of botanical alchemy.
Bazaraa for Ferragamo - Video Art Commissions →
Commissioned video art for Italian luxury brand Salvatore Ferragamo. With shop design and curation by Brown & Jackson Projects, several artists were approached to create works inspired by pieces from the Ferragamo time capsule collection. The pop-up shop was featured in the Wallis Annenberg Center for the Performing Arts in Beverly Hills, CA and was part of the opening event for the center which featured a star-studded gala and fashion show. Additional videos were created specifically for the opening gala runway show based on Ferragamo's S/S14 collection.
Splitty - Brand Identity
Art direction, design and branding for Splitty, a brooklyn-based bar & restaurant by Andy McDowell of Pete's Candy Store. Inspired by the aesthetic of split windshield VW buses from the 60′s, Splitty pays tribute to the freedom and fancy of the vintage camper days with specialty cocktails by Karin Stanley of Little Branch and Dutch Kills, and specialty bao by chef Andrey Ayrapetov.
Manhattan Cocktail Classic - 2013 Brand Identity
Art direction and design for the prestigious Manhattan Cocktail Classic. I was approached by MCC founder and director Lesley Duval to create an art deco-inspired brand facelift for 2013. After establishing the look with the website, the style was carried over to a full campaign with print and banner ads, event posters and a detailed venue guide for 4 days of events kicking off with the annual black tie gala at the New York Public Library.
Sacred Lotus - Brand Identity
Art direction and design for Sacred Lotus Skincare and Holistic Wellness. Logo based on the spiral unfolding of lotus petals. The identity system was developed for modular use with guidelines for multiple applications.
Desert 7" - Album Packaging
Art direction and design for the DESERT debut 7″ release on Glitter End Records. Barcelona-based Cristina Checa teams up with producer Eloi Caballé for a well-crafted journey into the realms of ethereal dream pop. Listen to Desert on Soundcloud.
Go Green Herbs - Brand Identity & Product Packaging
Art direction, design and concept development for Go Green Herbs brand identity. This fully comprehensive package included logo with full identity system & supporting graphics, product packaging & POP displays, magazine ads, mailers and stickers.
VIDEO FLASHBACK: Nokia "Delicatessen" Short Film
Dusting cobwebs off this one for a flashback to my directorial debut from a series of abstract shorts created by GHAVA for Nokia's international flagship stores from 2007 to 2010.
Cinematic in its approach, “Delicatessen” associates the basic need for food to the indispensable necessity for constant communication. In an elaborate serving ritual that takes place between three characters, phones are mysteriously transformed into delectable epicurean treats. Essentially, it’s technology good enough to eat.
The Nile Project - Brand Identity
Art direction, design and development of the Nile Project brand identity system and style guide. With a strong background in music and familiarity with cultures along the Nile, I was invited to join the team at Wolff Olins alongside Nile Project founders Mina Girgis and Meklit Hadero.
Bear In Heaven "I Love You, It's Cool" - Album Packaging & Identity
Art direction and design for the highly anticipated follow up to Bear In Heaven's Beast, Rest, Fourth, Mouth. I’m super-psyched to still be collaborating with my
former band mates and best friends after spending a solid 6 years in the band.
Deepak Chopra's Leela - Art Direction & Design
I had the pleasure of collaborating with Lewis Kofsky and his team at Curious Pictures as art director, designer and content consultant on the development of Deepak Chopra’s Leela™, a video game based on consciousness and the chakra system.
AOL Brand Identity - Art & Video Direction
Commissioned by Wolff Olins, GHAVA directed a diverse range of brand canvases for AOL ranging from live action, 3D animation and stop frame animations to richly executed, multi-layered 2D animations. Still imagery was also created for use online and in print. You can see the all of the videos that were created for this project here.
NBC Green Is Universal - Motion Graphics Package
Motion graphics package and on-air style guide for NBC Universal's eco-channel Green Is Universal. With a bold and fresh rebrand by Wolff Olins, GHAVA was invited to join the team in bringing it all to life. Working in close collaboration with the art direction of Tiziana Huag (Wolff Olins) and directly with the team at GIU, a comprehensive system of network assets were developed including branded end pages, snipes, lower thirds, network logo compilations and brand interstitials.
Magical Egypt – A Film, Discussion & Meditation Series
Documentary presentations, discussions, and guided meditations on the magic and mystery of ancient Egypt (co-hosted with Brooke Gillespie). Through discussions around slides and guided meditations following each video screening, participants are encouraged to discover their own inner interpretations and understandings of these ancient symbolic landscapes and archetypes.
Cameron Martin: analogue - Book Art Direction & Design
Art Direction and design for the third GHava{Press} publication, Cameron Martin: analogue.
Working closely with the artist over the course of nine months, I
had the unique opportunity to delve deeply into the studio archives to gain deep insights into Cameron's working process.
Purposely overlapping the traditional categories of artist book and monograph, analogue is an amalgam of images that forms a visual account of what motivates artist Cameron Martin’s methodology and production. New York Times art critic Ken Johnson has called Martin’s paintings “cultural signifiers, contemporary icons that stand for deep-running collective urges, like the fantasy of an intimate connection with nature.” The book’s non-hierarchical layout positions appropriated advertisements, travel snapshots, found images and studio pictures alongside reproductions of actual paintings and drawings, providing a complex view of the artist’s thinking about representation of the contemporary landscape.
Rayfin - Surfboard
Commissioned to develop a set of custom surfboard graphics, I was given the liberty to explore concepts around the Zen qualities of surfing. Abstractions of the chakra system, fish, the Sun and occult numerology were incorporated along with a marker system to guide foot placement for various techniques.
Welsh Elliott Modernism - Brand Identity & Website
Logo, branding and website including fully operational shopping cart system and blog for welsh elliott modernism.
Collectible vintage jewelry for the fashion-forward who value singular, high-end pieces – not just for serious collectors.